CÎROC
Defining the art of celebration
Problem:
Cîroc was an ultra premium vodka with exceptional product credentials but lacked a distinct personality as a global brand. Celebrity endorsements in the US were the most visible of their global communications but these did not always fit with a wider global strategy, so the brand needed clarity and definition.
Solution:
Bringing to life the new world of luxury that was more about inclusivity than exclusivity, luxury was a moment to be shared rather than something to be enjoyed to yourself. A new brand identity was defined that helped embrace this new world and captured the “spirit of celebration” that courses through the drink.
The personality and identity work was used to brief all activation of the brand from pop-ups to products, make up to Mario Testino.
“James is a rare find in the creative world, with the ability to deliver creative solutions without losing sight of the strategic objective.
I would not hesitate to recommend James to anyone who wants to bring their brand strategy to life via well thought through design solutions, with the consumer at the heart. ”
