Autani
Smartening up “Smart Building” Technology
Problem:
Autani is a Smart Building technology company with both hardware and software creating efficiencies in every type of facility imaginable. The recently acquired, rebranded and relaunched Autani needed help galvanizing their communications. One of the major challenges was just how versatile a system Autani is – it can be set up for all manner of needs and eventualities. This was both a strength from a product level and a weakness from a communication level as it cast the net so wide that people didn’t always know what to do with Autani.
Solution:
Working with their very talented team of engineers we were able to focus on the fact that with Autani it is always Easy – Easy to set up, Easy to manage, Easy to install, Easy to own. So we set about ways to try and make all processes with Autani Easier. We created extensive application guides to show what an Autani system might look like in different types of facilities complete with isometric diagrams of where the products locate and a breakdown of their roles and saving strategies for the facility owner. These were then communicated across web, social, video, animation, print and trade shows to help get the message to the customers.
Working with Autani has been a joy because of the wonderful array of creative challenges that have arisen in the relationship. Crucially, being able to work across such a span of disciplines (web design, print, product design, animation explainers, product demonstration walls with remote operation, apps…) we were able to make sure the message and goal was consistent at all times – Autani makes it Easy.
“Enterprise Solutions and our associated brands including Autani and Tenzing Energy Services have utilized James for many years. He was instrumental in helping us create brand standards across our platform as well as keeping our content fresh.
James is very creative and does excellent work. We would highly recommend him for any marketing or brand project engagements.”
